We’re best known for our food products but we recognize, and our shoppers seem to agree, that our formula for delivering value works equally well in non-food areas. In fact, Canadians jumped at our alternative to traditional banking and its fresh new approach. Presidents Choice Financial has become a resounding success for over 2 million Canadians already. And, when we introduced our ever-growing line up of PC HOME products, applying our better-quality-for-less-money formula to the items shoppers need around the house every day, both the public and the press heralded its arrival.
